Performance Marketing
Paid acquisition strategy and campaign management across Google Ads, Meta Ads and other digital channels, with a focus on measurable campaign outcomes.
Performance Marketing Expert in Toronto
Performance Marketing Expert in Toronto Driving Data-Driven Growth
Performance Marketing · Growth Marketing · SEO · Marketing Analytics
I am Anju Mariya Mathew, a digital marketing professional specializing in performance marketing, customer acquisition, SEO and marketing analytics. I help businesses turn digital marketing activity into measurable business outcomes.
Who is this portfolio for?
This portfolio is for Canadian businesses, agencies and employers looking for an experienced digital marketer who can plan, execute and measure multi-channel marketing campaigns across paid media, SEO, social media, e-commerce and analytics.
Quick Answer
What does a performance marketing expert do?
Definition
Performance marketing is a data-driven approach to digital marketing where campaigns are planned, measured and optimized against defined outcomes such as qualified leads, conversions, customer acquisition and revenue.
12+Years of Digital Marketing Experience
25+Brands & Client Projects
8+Industries Served
360°Multi-Channel Marketing
About Anju Mariya Mathew
Growth Marketing Meets Business Analytics
I am a digital marketing professional with experience across India and Canada, with a focus on performance marketing, SEO, customer acquisition, social media, e-commerce and marketing analytics.
A strategic marketer who connects campaigns with business outcomes.
My academic background includes an MBA specializing in Marketing and Finance and a Post Graduate Diploma in Digital Marketing from Lambton College, Toronto. My work combines marketing strategy, campaign execution and measurement.
I work across paid media, organic search, content, social media, email marketing, CRM and e-commerce while using analytics and reporting tools to understand performance and identify opportunities for improvement.
My Canadian-market focus is supported by experience working with businesses and brands across multiple industries, including healthcare and nutrition, education, construction, beauty and wellness, consumer products, e-commerce and professional services.
Services
How I can help with digital marketing
Marketing services organized around acquisition, visibility, conversion and measurement.
Growth Marketing Strategy
Customer acquisition and growth strategies that connect audience research, channels, messaging, conversion and measurement.
SEO & Organic Growth
Keyword strategy, on-page optimization, technical SEO, content optimization and search visibility improvements.
Marketing Analytics
KPI tracking, reporting, dashboards and campaign analysis using analytics platforms to support better marketing decisions.
Conversion Rate Optimization
Website, landing-page and customer-journey improvements designed to remove friction and support stronger conversion performance.
E-commerce Marketing
Product listings, marketplace marketing, promotions, social campaigns, email marketing and customer acquisition for e-commerce businesses.
Who I Work With
When should a business work with a performance marketer?
Performance marketing is especially useful when a business needs measurable customer acquisition, better campaign efficiency or clearer marketing reporting.
Businesses that need more qualified leads
Build and optimize acquisition campaigns around the audience, offer, landing page and conversion path.
Brands investing in paid advertising
Improve campaign structure, targeting, creative testing, conversion tracking and performance analysis.
Companies improving digital visibility
Combine SEO, content, social media and paid channels to strengthen the overall digital acquisition strategy.
My Approach
How I approach a marketing growth problem
01 · UNDERSTAND
Clarify the business objective, target audience, offer, funnel and available data.
02 · PLAN
Map the audience, channels, messaging, content, conversion path and measurement plan.
03 · EXECUTE
Launch campaigns, optimize digital assets and coordinate channel-specific marketing activity.
04 · MEASURE
Review KPIs, identify opportunities and use performance insights to guide the next optimization cycle.
Tools & Technologies
Marketing, analytics and measurement stack
Google Ads
Meta Ads
LinkedIn Ads
SEO
GA4
Google Tag Manager
Looker Studio
SQL
Power BI
Tableau
CRM
Email Marketing
Content Marketing
E-commerce Marketing
Social Media Marketing
Industries
Cross-industry digital marketing experience
Experience spanning consumer brands, services and organizations with different acquisition models.
Healthcare & Nutrition — MapleLife · Nutralab · Active Green Pro · Kidzvita
Education — Study Abroad · Higher Education · Certification Providers
Construction — Architecture · Home Builders · Residential Construction
Beauty & Wellness — Salons · Skincare · Wellness Businesses
Consumer Products — Supplements · Lifestyle · Family Brands
E-commerce & Professional Services
Experience
Digital marketing experience across India and Canada
India & Canada
Digital Marketing & Performance Marketing
Campaign management, SEO, social media, paid advertising, e-commerce marketing, analytics and brand growth across multiple industries.
Agency & In-House Experience
Multi-Brand Marketing
Developed and executed digital strategies for startups, established businesses and consumer brands.
Portfolio
What type of marketing project should you choose?
Use the project type below to match the marketing problem with the most relevant service.
| Business need | Recommended focus | Primary outcome to measure |
|---|---|---|
| Need more qualified leads | Performance Marketing + CRO | Leads, conversion rate and acquisition efficiency |
| Need stronger organic visibility | SEO + Content Marketing | Search visibility, qualified organic traffic and conversions |
| Need better marketing reporting | Marketing Analytics | KPI visibility, campaign performance and decision support |
| Need e-commerce growth | E-commerce + Paid Media + CRM | Acquisition, conversion and customer value |
Performance Marketing Campaigns
Paid acquisition, campaign optimization, audience strategy and conversion-focused landing pages.
SEO Growth Projects
Keyword strategy, content optimization, technical SEO and organic visibility improvements.
E-commerce Marketing
Marketplace listings, promotions, social campaigns, email marketing and customer acquisition.
Certifications
Professional learning & credentials
Verified certification names, issuing organizations, dates and credential URLs should be added here.
Google Analytics Certification
Content Marketing Certification
Digital Marketing Certifications
FAQ
Frequently asked questions about my marketing services
What does a performance marketing expert in Toronto do?
A performance marketing expert plans, launches, measures and optimizes digital campaigns around measurable business outcomes such as leads, conversions and customer acquisition.
What digital marketing services does Anju Mariya Mathew provide?
Services include performance marketing, growth marketing, SEO, marketing analytics, conversion rate optimization, social media marketing, content marketing and e-commerce marketing.
Does Anju Mariya Mathew have experience in Canada?
Yes. Her digital marketing experience includes work in Canada as well as India, with exposure to multi-channel marketing and multiple industries.
Which businesses can benefit from performance marketing?
Businesses that need measurable customer acquisition, paid campaign optimization, better conversion performance or clearer marketing reporting can benefit from a performance-focused approach.
How does SEO work with performance marketing?
SEO can build sustainable organic visibility while performance marketing can provide measurable paid acquisition. Combining both creates a broader acquisition strategy across paid and organic channels.
What marketing analytics tools do you use?
The current portfolio lists Google Analytics 4, Google Tag Manager, Looker Studio, SQL, Power BI and Tableau among the analytics and measurement tools used.
Latest Trends & Tips
Digital marketing insights
SEO 2026
May 28
How to Rank Blog Posts Faster in 2026
Practical SEO strategies for improving search visibility and content performance.
AI + Marketing
May 27
How AI Is Changing Digital Marketing in 2026
How marketers can adapt strategy, measurement and content workflows in an AI-first search environment.
Marketing
May 26
Digital Marketing Insights
Insights and practical lessons from performance marketing, analytics and growth campaigns.
Let’s Connect
Looking for a performance marketing professional?
Contact me to discuss performance marketing, growth strategy, analytics, SEO or digital marketing opportunities in Canada.
Email: marketing@anjumariya.com
Phone: +1 905 226 4074
Location: Toronto, Ontario, Canada