Performance Marketing Specialist
Driving Data-Driven Digital Growth

PERFORMANCE MARKETING · SEO · PAID MEDIA · ANALYTICS

I'm Anju Mariya Mathew, a digital marketing professional with 7+ years of experience across performance marketing, SEO, paid advertising, social media, eCommerce and marketing analytics.
I combine strategy, creativity and data to help businesses improve digital visibility, customer acquisition and marketing performance.

7+ Years Experience
SEO & Performance Marketing
Paid Media & eCommerce
Marketing Analytics

About Me

I’m a digital marketing professional and performance marketing specialist with 7+ years of experience across SEO, paid media, social media marketing, eCommerce and marketing analytics. My experience combines strategic planning, hands-on execution and data-driven optimization across multiple industries and markets.

Strategy, Execution & Analytics in One Skill Set

Digital marketing rarely succeeds through one channel alone. My experience spans the full marketing journey from building search visibility and attracting audiences to launching campaigns, analyzing performance and optimizing for better outcomes.
I bring together performance marketing, SEO, paid media, social media, eCommerce, content and analytics to create marketing strategies that are practical, measurable and aligned with business objectives.

7+
Years of Digital Marketing Experience
360°
Strategy to Execution
Multi-Channel
Search · Social · eCommerce
Data-Driven
Analytics · Dashboards · Optimization

What I Do

I work across the digital marketing disciplines that connect visibility, customer acquisition, engagement and measurable business outcomes.

Performance Marketing

Data-driven acquisition strategies across paid search, paid social and marketplace advertising, with a focus on conversion tracking and optimization.
Google Ads · Meta Ads · LinkedIn Ads · TikTok Ads · Amazon Ads

SEO

Search engine optimization focused on technical foundations, search intent, content strategy, internal linking and organic search performance.
Technical SEO · On-Page SEO · Local SEO · Search Console

Google Ads

Paid search campaigns built around audience intent, keyword strategy, conversion tracking, testing and performance analysis.
Search · Performance Max · Remarketing · Conversion Tracking

Social Media Marketing

Organic and paid social strategies that connect content, audience engagement, creative testing and acquisition.
Meta · LinkedIn · TikTok · Content · UGC

eCommerce Marketing

Marketing strategies across Shopify and Amazon, combining product marketing, paid acquisition, SEO, marketplace optimization and analytics.
Shopify · Amazon · A+ Content · CRO

Marketing Analytics

Turning marketing data into dashboards, KPIs and actionable insights using analytics and visualization tools.
GA4 · GTM · Power BI · Tableau · Excel · SQL

My Approach

From Business Goals to Measurable Marketing Outcomes

I don’t start with a platform. I start with the business problem.

01
Research – Understand the business, audience, market, competitors, customer journey and existing performance.
02
Strategy – Identify the right channels, audiences, messaging, content opportunities and KPIs.
03
Execute – Turn the strategy into campaigns, SEO initiatives, content, tracking systems and reporting.
04
Measure & Optimize – Analyze performance, identify opportunities, test ideas and continuously improve.
Research → Strategy → Execution → Measurement → Optimization

Experience Across Different Industries & Business Models

My digital marketing experience spans different industries, audiences and customer journeys. This has helped me develop a flexible approach to strategy, execution and performance measurement.

Industries I Serve
Health & Wellness
Nutraceuticals
eCommerce & Retail
B2B
Education Higher Education
Construction & Architecture
Beauty & Wellness
Consumer Products
Education
Higher Education
Construction & Architecture
Beauty & Wellness
Consumer Products

Real Projects. Practical Strategies. Data-Driven Thinking

Explore selected projects from my digital marketing experience across performance marketing, SEO, eCommerce, paid media, lead generation and analytics.

Case Study 1

Performance Marketing & eCommerce Growth

Google Ads · Meta Ads · SEO · GA4 · GTM · eCommerce · Analytics

A performance marketing and eCommerce project combining paid acquisition, organic search, conversion tracking and marketing performance analysis.

Case Study 2

B2B Lead Generation & Marketing Analytics

Google Ads · LinkedIn · SEO · GA4 · GTM · Analytics

A B2B marketing project focused on lead generation, digital acquisition, website optimization and performance measurement.

Case Study 3

Amazon Marketplace & Performance Marketing

Amazon Ads · Google Ads · Meta Ads · Shopify · SEO · A+ Content

An eCommerce and marketplace marketing project combining paid advertising, product optimization, Amazon marketing and performance analytics.

Case Study 4

Product Marketing & eCommerce Optimization

Google Ads · Meta Ads · Amazon · Shopify · SEO · Analytics

A consumer-product marketing project focused on product visibility, paid acquisition, eCommerce optimization and performance measurement.

MARKETING ANALYTICS

I Don’t Just Run Campaigns. I Measure Them.

Every campaign generates data. I use analytics, dashboards and performance reporting to connect marketing activity with meaningful KPIs and business decisions.

What I Analyze
Traffic
Leads
Conversions
Revenue
CTR
CPC
CPA
ROAS
Organic Growth
Channel Performance
Engagement
Analytics Tools
GA4 Google Tag Manager Google Search Console Power BI Tableau Excel SQL

Tools & Technologies

The Tools Behind My Work

Tools are the delivery layer. Strategy, customer understanding and measurement come first.

Advertising
Google Ads Meta Ads LinkedIn Ads TikTok Ads Amazon Ads
SEO & Search
Google Search Console GA4 GTM SEO Tools
Analytics
Power BI Tableau Excel SQL
eCommerce
Shopify Amazon Marketplace Amazon A+ Content
Websites
WordPress Wix
Marketing
CRM Email Marketing Copywriting Content Calendar Social Media
Project Management
Jira Scrum Kanban
AI
AI-powered research AI content workflows Marketing analysis Marketing productivity




7+ Years of Digital Marketing Experience

PROFESSIONAL EXPERIENCE

Performance Marketing · SEO · Paid Media · Social Media · eCommerce · B2B Lead Generation · Marketing Analytics

From hands-on digital marketing to integrated performance marketing across B2B, B2C, eCommerce and analytics.

Where I’ve Worked

A track record of driving growth across diverse industries and marketing disciplines.

Big Frame Media
Digital Marketing Specialist
2017–2021 · Part-Time → Full-Time

Industries
Study Abroad Beauty Construction Higher Education
MapleLife Nutrition
Digital Marketing Specialist
2021–2022 · Part-Time

Focus
Social Media Content Paid Media eCommerce Influencer Marketing
MapleLife Nutrition
Digital Marketing & Performance Marketing Specialist
2023–2026 · Full-Time

Focus
Google Ads Meta Ads TikTok Ads Amazon SEO eCommerce Analytics
Nutralab Canada
B2B Digital Marketing & Lead Generation Specialist
2023–2025

Focus
LinkedIn B2B Content Lead Generation CRM Analytics
My Differentiators

A Marketing Perspective That Connects the Dots

Data-Driven Decisions

I use data and analysis to support marketing decisions rather than relying only on assumptions.

Performance Focus

Campaigns are connected to defined KPIs and measurable objectives.

Cross-Channel Thinking

SEO, paid media, social, content and analytics work together rather than in isolation.

Hands-On Execution

I can move from strategy into implementation, tracking, reporting and optimization.

Continuous Optimization

I use performance data to identify opportunities and improve marketing activity over time.

Certifications

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Have a Marketing Challenge to Solve?

Whether you need performance marketing strategy, SEO direction, paid media support, eCommerce marketing expertise or a stronger marketing analytics framework, let’s start with the business problem.

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