Hi, I'm Anju Mariya Mathew

DIGITAL MARKETING • BUSINESS ANALYTICS • E-COMMERCE • PROJECT COORDINATION
Marketing, Analytics & E-commerce Professional Driving Growth Through Data-Driven Strategies

Experienced in Digital Marketing, Business Analytics, E-commerce, and stakeholder collaboration across Canada and India. Passionate about turning data and insights into measurable business growth.

Turning Data Into Growth

Increase in Audience Reach

234%

Brands Managed Across Canada

7+

Improvement in Campaign Click Performance

200%+

About Me

I am a Marketing Professional with experience in Digital Marketing, Business Analytics, and E-commerce across Canada and India.
I enjoy combining marketing strategy, analytics, and customer insights to help businesses make data-driven decisions and achieve sustainable growth.
I have experience collaborating with clients, stakeholders, and cross-functional teams while supporting projects and business initiatives in Agile working environments.

Digital Marketing

Expertise in SEO, SEM, Google Ads, Meta Ads, Email Marketing, and Content Marketing.

Business Analytics

Specialized in SQL, KPI Reporting, Customer Insights, and Dashboard Reporting.

E-commerce

Experienced in Shopify, Customer Acquisition, and Conversion Optimization.

Project Coordination

Skilled in Stakeholder Management, Jira, and Agile Collaboration.

Selected Success Stories

Increased Reach by 234%

Generated over 1.34 million impressions through strategic social media campaigns, audience targeting, and performance optimization.

Managed Growth for 6+  Brands

Led digital marketing initiatives for 6+ health and wellness brands, supporting audience growth, engagement, and customer acquisition.

Improved E-commerce Performance

Increased Shopify traffic and online purchases through SEO, seasonal campaigns, promotional offers, and conversion-focused strategies.

Built Data-Driven Marketing Strategies

Utilized SQL, Google Analytics, KPI dashboards, and customer insights to support business decisions and campaign optimization.

Professional Journey

My career journey spans over 6 years across India and Canada, combining expertise in digital marketing, business analytics, e-commerce, and project coordination. From managing client campaigns and generating quality leads at Big Frame Media to leading digital growth for 6+ brands at MapleLife Nutrition and driving data-driven marketing strategies at NutraLab Canada, I have consistently focused on improving brand visibility, customer engagement, campaign performance, and business growth through innovative marketing and analytics solutions.

Tools & Technologies

FEATURED CASE STUDIES

Social Media Growth Strategy

234% Reach Growth

E-commerce Growth Initiative

Shopify Growth & Promotions

Influencer & Affiliate Marketing

UGC + Creator Collaborations

Marketing Analytics Dashboard

SQL + KPI Reporting

Certifications

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