About Me
Hello, I’m Anju Mariya Mathew.
I’m a Marketing & Business Analytics Professional with over 6 years of experience across Canada and India, helping businesses grow through digital marketing, business analytics, e-commerce strategies, and project coordination.
Throughout my career, I have worked with businesses ranging from agency clients to health and wellness brands, developing and executing marketing strategies that increase visibility, improve customer engagement, generate qualified leads, and support business growth.
My experience spans SEO, paid advertising, social media marketing, email marketing, influencer collaborations, affiliate marketing, business analytics, and e-commerce optimization. I enjoy combining creativity with data to make informed marketing decisions that deliver measurable results.
Today, I focus on helping organizations leverage digital channels, customer insights, and analytics to create meaningful customer experiences and sustainable business growth.
My Journey
My professional journey began in India, where I built a strong foundation in digital marketing by managing campaigns for clients across multiple industries. Working in an agency environment allowed me to develop expertise in SEO, social media marketing, paid advertising, content strategy, and lead generation.
After moving to Canada, I expanded my skill set into business analytics, e-commerce marketing, stakeholder collaboration, and project coordination. Working with health and wellness brands enabled me to gain hands-on experience in Shopify growth strategies, influencer marketing, affiliate marketing, customer acquisition, and performance reporting.
Today, I bring together marketing strategy, business analytics, and customer insights to help businesses make better decisions and achieve measurable growth.
What I Do
Digital Marketing
Developing and executing data-driven marketing strategies across SEO, SEM, paid advertising, social media, content marketing, and email marketing.
Business Analytics
Transforming marketing and customer data into actionable insights through reporting, KPI tracking, SQL analysis, and performance measurement.
E-commerce
Supporting customer acquisition, retention, and online sales growth through Shopify optimization, promotional campaigns, and customer journey improvements.
Project Coordination
Collaborating with stakeholders, managing marketing initiatives, coordinating cross-functional teams, and supporting Agile project environments.
My Approach
I believe successful marketing happens when creativity meets data. Every campaign, report, and project should contribute to a clear business objective. My approach focuses on understanding customer behavior, analyzing performance, identifying opportunities, and implementing strategies that create measurable impact.
Whether it’s improving campaign performance, optimizing customer experiences, or supporting business decisions through analytics, my goal is always to drive meaningful and sustainable growth.
Beyond Work
Outside of marketing and analytics, I enjoy exploring emerging digital trends, learning new technologies, creating content, and continuously expanding my knowledge in digital marketing, business strategy, and e-commerce.