Hi, I’m Anju Mariya Mathew
Digital & Performance Marketing Specialist · Toronto, Canada
I’m a performance and growth marketer with 7+ years of experience across Canada and India. I plan and run paid campaigns on Google, Meta, TikTok and Amazon, set up the tracking that measures them, and turn the results into reporting that guides budget decisions.
Most recently at MapleLife Nutrition, I owned the digital marketing budget for five consumer nutrition and wellness brands and supported B2B lead generation for the parent company, Nutralab Canada.
From agency work to owning a multi-brand budget
Big Frame Media
Digital Marketing SpecialistRan SEO, Google Ads, Meta Ads and social campaigns for clients in study abroad, higher education, beauty and construction. Main contact for two client accounts.
Lambton College, Toronto
Postgraduate Diploma in Digital MarketingBuilt a Canadian foundation in digital marketing before moving in-house.
MapleLife Nutrition
Digital & Performance Marketing SpecialistGrew from a part-time role to owning paid media, Shopify and Amazon marketing, influencer programs and reporting for five brands, including TikTok Shop for the US market.
What you can expect from me
Business goal first
I start with margins, audiences and what success looks like before choosing channels or budgets.
Measurement you can trust
I check tracking and data quality before anything goes into a report.
Hands-on execution
I build campaigns, landing pages, creatives and dashboards myself, and coach team members.
Paid and organic together
Paid media, SEO, email and social work as one funnel.
Let’s Talk
I’m open to Performance Marketing, Growth Marketing and Digital Marketing Manager roles in the GTA and remote across Canada.