Professional Experience
Over the past 6+ years, I have built expertise across digital marketing, business analytics, e-commerce, influencer marketing, and project coordination. My experience spans both Canada and India, where I have helped brands improve visibility, generate leads, optimize marketing performance, and support business growth through data-driven strategies.
Marketing & Business Analytics Specialist
NutraLab Canada Corp. | Nov 2022 – May 2026
I support marketing and business growth initiatives through digital marketing, analytics, and reporting. My role combines campaign execution, customer insights, performance analysis, and strategic decision-making.
Key Contributions
• Increased social media reach by 234% through targeted marketing strategies.
• Generated over 1.34 million campaign impressions across digital channels.
• Managed SEO, paid advertising, social media, content marketing, and email marketing initiatives.
• Utilized SQL, Google Analytics, and KPI dashboards to analyze customer behavior and campaign performance.
• Conducted market research, competitor analysis, and business reporting to support growth opportunities.
• Delivered data-driven recommendations to improve marketing effectiveness and business outcomes.
Tools Used
GA4 • SQL • Mailchimp • Google Ads • Meta Ads • Looker Studio • Excel and Power BI • WordPress
Digital Marketing Manager
MapleLife Nutrition | Nov 2022 – May 2026
Responsible for leading digital marketing initiatives across multiple health and wellness brands while supporting e-commerce growth and project coordination.
Key Contributions
• Managed digital marketing activities for 5 in-house brands.
• Increased social media presence, engagement, and audience growth across multiple platforms.
• Supported Shopify growth through SEO, promotional campaigns, seasonal offers, and customer acquisition initiatives.
• Managed influencer collaborations, UGC campaigns, and affiliate marketing partnerships.
• Coordinated projects between internal teams, designers, content creators, and stakeholders.
• Utilized Jira and Agile workflows to track deliverables and campaign execution.
Tools Used
Shopify • Jira • Google Ads • Meta Ads • Canva • Mailchimp • WordPress • GA4
Digital Marketing Executive
Big Frame Media | May 2019 – Jun 2021
Managed digital marketing campaigns for multiple client accounts and supported business growth through lead generation, SEO, and performance marketing strategies.
Key Contributions
• Managed SEO, SEM, social media marketing, and paid advertising campaigns.
• Generated qualified leads that contributed to client sales growth.
• Improved website visibility and organic traffic through SEO optimization.
• Developed marketing reports and campaign performance insights.
• Collaborated with clients and internal teams to deliver successful digital marketing projects.
Tools Used
Google Ads • Meta Ads • SEMrush • Ahrefs • WordPress • Google Analytics