Career

Professional Experience

7+ years in digital marketing, from agency work in India to in-house performance marketing in Canada across B2C and B2B brands.

7+Years experience

5Brands managed in-house

B2C + B2BE-commerce & lead gen

2Countries: Canada & India

Jan 2023 – Mar 2026Full-timeToronto, Canada

MapleLife Nutrition

Digital Marketing & Performance Marketing Specialist

Brands: MapleLife Nutrition, Active Green Pro, Kidzvita, All Mom’s Choice, Dr Nutrition 360

Drove digital and performance marketing for five consumer nutrition and wellness brands, connecting campaigns to e-commerce sales and customer acquisition goals.
Owned the digital marketing budget; planned, launched, monitored and optimized paid media across Google Ads, Meta Ads, TikTok Ads and Amazon Ads.
Managed e-commerce marketing across Shopify and Amazon, including listing optimization, Amazon A+ Content and digital merchandising.
Ran TikTok Shop and TikTok Ads for Active Green Pro’s US customers.

+ Show more responsibilities

Scaled high-performing influencer and creator content with paid budget to grow reach, website traffic and sales.
Planned seasonal and promotional campaigns across all five brands, including Amazon Prime Day, Christmas and New Year.
Ran influencer collaborations end to end: outreach, rate and deliverable negotiation, briefs, draft reviews and product gifting.
Built landing pages in WordPress and Shopify; ran email (Mailchimp) and push notification campaigns with A/B tests.
Applied SEO, GEO and AEO best practices to website and product content for organic and AI-search discovery.
Tracked performance in GA4, Google Tag Manager and Looker Studio to inform campaign improvements.
Supervised and coached employees and interns, assigning work and improving on-time delivery.

Google AdsMeta AdsTikTok AdsAmazon AdsShopifyGA4GTMLooker Studio

Jan 2023 – Jul 2025ConcurrentToronto, Canada

B2B Digital Marketing & Lead Generation Specialist

B2B assignment for the parent company of MapleLife Nutrition

Supported B2B digital marketing and lead generation, focused on professional audiences and business enquiries.
Planned and published LinkedIn content and supported LinkedIn Ads for B2B engagement and lead acquisition.
Worked with CRM and sales colleagues on lead handling and follow-up.
Reviewed campaign and channel performance and contributed to marketing analytics and reporting.

LinkedIn AdsB2B ContentLead GenerationCRMReporting

2021 – Dec 2022Part-timeCanada

Digital Marketing Specialist

Supported day-to-day digital marketing for consumer brands, including social media, content publishing and digital promotions.
Assisted with paid advertising, e-commerce marketing, online product promotion and influencer coordination.

2017 – 2021AgencyIndia

Digital Marketing Specialist

Part-time, then full-time (2019–2021)

Delivered digital marketing for clients in study abroad, higher education, beauty and construction.
Main point of contact for two clients, preparing and sending monthly performance reports.
Led and guided a junior team member who looked after two client accounts.
Worked on SEO, social media, Google Ads, Meta Ads, website updates, lead generation and email marketing.

SEOGoogle AdsMeta AdsSocial MediaLead Generation

Postgraduate Diploma in Digital MarketingLambton College, Toronto, ON

MBA, Marketing & FinanceEASA Institute of Engineering and Technology (Anna University), India

Bachelor of Computer ApplicationsMahatma Gandhi University, Kerala, India