Project Overview
Led Shopify website optimization and digital growth initiatives for Active Green Pro® and KidzVita®, supporting website relaunch projects, improving user experience, optimizing product pages, and implementing digital marketing strategies to strengthen online visibility and support business growth. Collaborated closely with designers, developers, and stakeholders using Agile methodologies.
Business Challenge
The existing websites required improvements in user experience, navigation, product presentation, search visibility, and overall e-commerce performance. Key objectives included website modernization, SEO optimization, customer journey enhancement, mobile responsiveness, and conversion optimization.
Key Responsibilities
Focus areas: product launches, cross-channel campaigns, and customer journey mapping.
Agile Collaboration
Worked closely with UI/UX designers, developers, marketing teams, and stakeholders through Agile workflows, sprint planning, project tracking, testing, and continuous improvement initiatives using Jira and collaborative project management practices.
Results & Business Impact
Tangible outcomes from website relaunch, UX improvements, and performance marketing.
Supported online sales growth through promotional campaigns, CRO, and enhanced shopping experience.
Improved key website touchpoints: lower bounce rate, higher session duration.
Successful relaunch on time, cross-functional alignment, and continuous iteration.
Tools & Technologies
Key Achievements
- Supported relaunch of Active Green Pro® Shopify website
- Optimized Shopify product pages and collections
- Improved customer journey and website usability
- Enhanced SEO performance and organic visibility
- Collaborated successfully with design and development teams
- Supported business growth through e‑commerce optimization and digital marketing initiatives
Business Impact Highlights
- Successfully supported Shopify website relaunch initiatives
- Improved website structure, navigation, and customer experience
- Enhanced product page quality and shopping experience
- Strengthened SEO performance and product discoverability
- Supported online sales growth through promotional campaigns and optimization efforts
- Improved customer engagement across key website touchpoints
- Contributed to cross-functional project delivery through Agile collaboration
Strategic Initiatives
- UX audits & information architecture redesign
- Conversion rate optimization (A/B tested CTAs, product layouts)
- Competitor research + keyword mapping for product pages
- Seasonal landing pages & promotional campaign integration
- Weekly KPI dashboards (GA4 + Looker Studio) to track progress