Overview
Managed digital marketing, e-commerce optimization, social media growth, and promotional campaigns across six health and wellness brands. Developed and executed multi-channel marketing strategies to strengthen brand visibility, increase customer engagement, support online sales growth, and improve digital presence across multiple platforms.
The Challenge
Manage six brands targeting different customer segments while maintaining consistent brand positioning, growing social media communities, improving online visibility, supporting Shopify sales, increasing product awareness, and optimizing marketing performance across multiple channels — all without losing distinct brand voices.
Strategy & Approach
Implemented a unified yet brand-tailored omnichannel framework: leveraging cross-platform analytics, centralized content calendar with localized adaptation, SEO-driven product storytelling, and performance marketing synergies.
Key Responsibilities
Tools synergy: Looker Studio dashboards + SEMrush for cross-brand performance.
Results & Business Impact
Measurable outcomes across brand visibility, engagement, and e-commerce performance.
Shopify sales growth + enhanced product discovery via SEO & Amazon A+ Content
Coordinated 20+ influencer partnerships, doubled UGC volume across brands
Mailchimp flows improved repeat purchase rate by 28%
Tools & Technologies
Business Impact Summary
Implemented integrated marketing strategies across social media, e‑commerce, influencer marketing, email marketing, SEO, and paid advertising to strengthen brand visibility, improve customer engagement, and support long‑term business growth across multiple wellness brands.
Core Achievements
- Successfully managed digital presence for 6+ brands
- Increased brand visibility & audience engagement across segments
- Supported Shopify sales growth & product discoverability via SEO
- Coordinated influencer partnerships & increased UGC content volume
- Executed multiple Meta advertising campaigns (30+ iterations)
- Developed Amazon A+ Content for enhanced product pages
- Customer retention uplift through automated email workflows
Channel Mix & Tactics
- Instagram + TikTok reels & educational carousels
- LinkedIn B2B thought leadership for Nutralab Corp
- Competitor analysis (SEMrush/Ahrefs) & technical SEO
- Seasonal promotions + flash sales on Shopify
- Weekly KPI dashboards using Looker Studio
- Cross-brand content calendar with unified visual identity